Commerce and growth
New Human commerce ecosystem
Education and checkout on one shelf.
Work by Will Mosley during his tenure as Creative Director at New Human.
View the projectAll work
Every story on the site.
The selected twenty four first, then the stories that have rotated out of the selection. Nothing is deleted here. Work moves.
24 project stories
The selected twenty four
The current selection, in the order it appears on the work page.
Technical delivery
New Human label builder
Production staff print their own labels.
Work by Will Mosley during his tenure as Creative Director at New Human. Built with Isaac Switzer, New Human office manager.
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Creative direction
Bionetics education campaign
Five subjects. One unmistakable series.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Creative direction
IFEPLLC responsive service experience
Warm enough to call. Clear enough to act.
Start Right client work for Itiyopiya F. Ewart, PLLC, led by Will Mosley as founder. Logo design by Muhammad Talha, Start Right's brand design partner; project management, strategy and scope by Will Mosley.
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Commerce and growth
Human Potential website
A detailed practice, made easy to explore.
Start Right client work for Human Potential Initiatives, designed and built by Will Mosley.
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Commerce and growth
WellnessPro distributor catalog
A clinical device, explained in human terms.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Commerce and growth
Celicore product catalog
Thirty five formulas. One steady page grid.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Creative direction
Human Potential editorial book
Sixty pages with a steady typographic voice.
Start Right project work for Human Potential Initiative. Layout and production by Will Mosley. Author: Joda Williams.
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Brand and campaigns
Voll Polarity education series
A technical idea, given a front and a back.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Technical delivery
Return to Coherence event page
Two sessions built the page. One more switched on registration.
Start Right client work for Human Potential Initiatives, delivered by Will Mosley. Copy and event by Joda Williams. Custom visuals were generated with AI from her own written text.
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Commerce and growth
New Human product photography
One session. One set. Forty two products.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Team and operational leadership
Start Right business and delivery system
A studio built as a system, not a to do list.
Start Right self initiated work by Will Mosley, founder. The one self work case in this collection.
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Technical delivery
School of Naturopathy
A school that looks the part online.
Work by Will Mosley for Energetic Wellness School of Naturopathy, a client engagement. Website design, build and ongoing development.
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Creative direction
Star Tribe promotional film
One event, cut for every screen.
Video production and editing by Will Mosley for Star Tribe and Billy Merritt.
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Team and operational leadership
Hot Yoga Asheville promotional film
Sixteen seconds that run on every visit.
Video work by Will Mosley for Hot Yoga Asheville, a Start Right client engagement.
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Brand and campaigns
Natural Pathways video campaign
The same owner, five years apart.
The 2020 documentary, ads and photography were made by Will Mosley and are published on his own YouTube channel. The 2025 series was a Start Right client engagement, produced and edited by Will Mosley.
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Creative direction
Stoven documentary
Twenty four hours inside an artist's life.
Documentary produced, directed, filmed and edited by Will Mosley. An independent project, not a paid engagement.
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Commerce and growth
Celestial Collection website
An art storefront that gets out of the art's way.
Start Right client work for The Celestial Collection, designed and built by Will Mosley. Artwork by the collection's artists, credited to them.
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Creative direction
New Human product guide
One hundred and two pages, one product language.
Work by Will Mosley during his tenure as Creative Director at New Human. Full catalog direction and design confirmed.
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Creative direction
Chinese Elements poster series
Five elements. One information system.
Work by Will Mosley during his tenure as Creative Director at New Human. Design and print leadership confirmed.
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Creative direction
Otherness Is Power documentary
Fourteen minutes inside a creative life.
Documentary produced, directed, filmed and edited by Will Mosley for The Celestial Collection.
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Commerce and growth
SV2 ecosystem sales support
A considered purchase, explained page by page.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Brand and campaigns
Aurum Apotheca identity
A botanical mark, from strategy to file.
Brand strategy, concept development and logo design by Will Mosley for Aurum Apotheca.
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Technical delivery
Wellness brand commerce replatform
A decade of commerce history, moved without losing it. Then launched.
Work by Will Mosley as Creative Director at a holistic wellness brand, during his employment. The employer's name is withheld here; the work is shown as an individual contribution as an employee.
View the project02 project stories
Rotated out of the selection
Still mine, still credited, still here.
Brand and campaigns
Pure Water communication piece
One message across two sides.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Technical delivery
GK Cafe website front end
A photo gallery that still works years later.
Front-end development by Will Mosley with the Evolve team. Food photography, art direction and hosting are not Will's work.
View the project08 project stories
Beyond the twenty four
Stories that live here rather than in the selection, under the same credit rules.
Commerce and growth
Wellness brand product render system
One bottle model. A whole product line. And the render that read darker.
Work by Will Mosley as Creative Director at a holistic wellness brand, during his employment. The employer's name is withheld; the renders themselves carry the brand and are described here rather than shown.
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Technical delivery
AI print rebuild pipeline
A poster too soft to print, rebuilt as a true print file without hand typesetting.
Start Right client work for Human Potential Initiatives, pipeline designed and run by Will Mosley as founder. The posters' artwork, wording and subject are Joda Williams's and the Center for Conscious Biology's; shown here only as print preparation, and none of their content is reproduced.
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Creative direction
A home page, reordered rather than redesigned
The page did not need a new look. It needed a new order.
Start Right client work, directed and delivered by Will Mosley as founder. The client's pages, words and images are not shown.
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Creative direction
StarTribe, from promo reels to the event film
One client, two jobs, and every note answered within a day.
Start Right client work for Billy Merritt and StarTribe. Creative direction, production and filming by Will Mosley, with AI assisted editing. Performers are named only over their own footage.
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Creative direction
From a shared doc to a finished book
An author's working document, turned into a branded book without changing a word.
Start Right client work. Book design and production by Will Mosley as founder. The writing, the ideas and the cover art are Joda Williams's and the Center for Conscious Biology's; the book's content is not reproduced or described here.
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Technical delivery
Wholesale accounts on native B2B
Scoped as a custom portal. Built in a quarter of the time.
Work by Will Mosley as Creative Director at a holistic wellness brand, during his employment. The employer's name is withheld; the work is shown as an individual contribution as an employee.
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Creative direction
Six plain pages, one editorial system
Pages called too basic, rebuilt to portfolio grade in a day without rewriting a word.
Work by Will Mosley as Creative Director, during his employment. The employer and the farm are not named. All page wording is the client's, carried word for word; the farm's photography is credited to its photographer on the site and is not shown here. The site is built and in preview, not yet public.
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Technical delivery
Listening to the person who uses it
Three requests at 8:25 AM. Two live that morning, one answered honestly.
Work by Will Mosley as Creative Director at a holistic wellness brand, during his employment. The employer's name is withheld; the work is shown as an individual contribution as an employee.
View the projectNext step
Start a conversation. No pitch, just fit.
If this is the kind of leadership your team needs, I would like to hear about the role.