Technical delivery · Start Right client

Return to Coherence event page

Two sessions built the page. One more switched on registration.

The finished Return to Coherence training page on a laptop, with the system diagram made in the session beside it
Client
Human Potential Initiatives
Role
Founder, Start Right; delivered the work
Scope led
Page rebuild, event page, visuals, redirects, print QR, registration checkout
Timeframe
September 2026

A practitioner had a training to fill, new copy sitting in a document and a website that still described a framework she had left behind. In two working sessions I rebuilt her page and built an eleven section event page for the training, cleared the old language in the follow through, and in a third session switched on registration, working live beside her so every change was hers to redirect.

Start Right client work for Human Potential Initiatives, delivered by Will Mosley. Copy and event by Joda Williams. Custom visuals were generated with AI from her own written text.

The page before the session, and the rebuilt Conscious Biology page after it

01

Live, beside the client.

The first session was in person, in her Squarespace editor with ChatGPT open beside her, so she could watch each change land and redirect it on the spot. The old page became the rebuilt Conscious Biology page in about ninety minutes.

Three visuals generated with AI from the client's own section text

02

Visuals from her own words.

Three custom visuals were generated with AI from paragraphs she had written, then placed into the page. The system diagram turned a dense explanation into something a reader takes in at a glance. They are described as generated, not as photography or illustration.

Eleven sections, built as one block to match her own design

03

Eleven sections, matched to her design.

The second session finished the training page from her own staging page rather than a PDF of it, which corrected the typefaces, the colors and the order of the sections. The page went from a hero and one event card to eleven complete sections.

What changed across the site, in numbers

04

The follow through nobody sees.

Old language came off three pages, the addresses that used to lead nowhere now redirect, a page title that had been showing a default in search results was fixed, and the printed flyer got a working QR code that lands on the live page. I also specified a seven section intake outline for her to build from.

The checkout form being built in the Squarespace editor, beside the written reasoning for each field

05

The questions worth asking at checkout.

The live page could not take money. The account behind it had no payment processor, so every seat went through a phone call to the venue. In one session on September 26 I built the pieces in the order a checkout needs them: the product first, then the form, then the seat limit, then the processor application, then the page wiring. Medical and health history questions stayed out of the commerce checkout on purpose. It is the wrong place to collect them and the wrong place to store them.

The Register for $195 button on the training page, pointed at the live product

06

One line, once the account cleared.

The financial signup legally belongs to the client, in her own account and name, so the work was to have everything else finished and waiting rather than blocking on it. Seats close themselves at ten through stock quantity, one registration per purchase so each attendee answers for themselves, and the phone route stayed live until approval landed the next day. Then the register button became one edit.

Watch it happen

Ninety two minutes, on the record.

The September 19 session was screen recorded end to end, one hour thirty two minutes, no audio. These are sped up from that recording and nothing is cropped or hidden: her Squarespace editor, the ChatGPT window open beside it, and her own source copy in the next window. The remote sessions were not recorded.

The whole session: one hour thirty two minutes in sixty seconds
The visuals and the diagram: eighteen minutes in thirty six seconds
The training page taking shape: twenty one minutes in forty three seconds

Up close

Small decisions, made in the room.

A system diagram drawn from a paragraph of her writing.
A system diagram drawn from a paragraph of her writing.
The event card carries the dates, the venue and the next step.
The event card carries the dates, the venue and the next step.
The session sheet: start 10:12, finish 11:44.
The session sheet: start 10:12, finish 11:44.
One registration per purchase, so each attendee answers for themselves.
One registration per purchase, so each attendee answers for themselves.

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