Technical delivery · Start Right client
Return to Coherence event page
Four sessions. One finished event page.
- Client
- Human Potential Initiatives
- Role
- Founder, Start Right; delivered the work
- Scope led
- Page rebuild, event page, visuals, redirects, print QR
- Timeframe
- September 2026
A practitioner had a training to fill, new copy sitting in a document and a website that still described a framework she had left behind. Across four short sessions I rebuilt her page, built an eleven section event page for the training and cleared the old language, working live beside her so every change was hers to redirect.
Start Right client work for Human Potential Initiatives, delivered by Will Mosley. Copy and event by Joda Williams. Custom visuals were generated with AI from her own written text.
01
Live, beside the client.
The first session was in person, in her Squarespace editor with ChatGPT open beside her, so she could watch each change land and redirect it on the spot. The old page became the rebuilt Conscious Biology page in about ninety minutes.
02
Visuals from her own words.
Three custom visuals were generated with AI from paragraphs she had written, then placed into the page. The system diagram turned a dense explanation into something a reader takes in at a glance. They are described as generated, not as photography or illustration.
03
Eleven sections, matched to her design.
The second session finished the training page from her own staging page rather than a PDF of it, which corrected the typefaces, the colors and the order of the sections. The page went from a hero and one event card to eleven complete sections.
04
The follow through nobody sees.
Old language came off three pages, the addresses that used to lead nowhere now redirect, a page title that had been showing a default in search results was fixed, and the printed flyer got a working QR code that lands on the live page. I also specified a seven section intake outline for her to build from.
Up close
Small decisions, made in the room.
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