Creative direction · New Human

Bionetics education campaign

Five subjects. One unmistakable series.

All five Bionetics flyer fronts
Organization
New Human
Role
Creative Director
Scope led
Campaign concept, design system, five two-sided flyers
Topics
Balance, stress, flower essence, nutrition, shared energy

An education campaign that explains five separate topics across ten printed faces. I directed and designed the series so a reader recognizes it before reading the topic, and so dense copy stays calm.

Work by Will Mosley during his tenure as Creative Director at New Human.

The five fronts share one lockup

01

A lockup that travels.

Every front starts in the same place: the Bionetics mark at top left, New Human at top right, a red headline beneath. I fixed that lockup first, so each new topic inherited recognition instead of earning it again.

Flyer 2, front and back

02

The back does the teaching.

Backs shift to longer reading: section heads, a secondary image and a boxed call to action. The same type scale keeps dense copy calm, which is what let non-designers on the team supply content safely.

The five backs carry the longer reading

03

Ten faces, one system.

Laid side by side, the backs show the discipline underneath. Column widths, image placement and the closing call to action repeat on every piece, which is the point of directing a series rather than designing five flyers.

Up close

A system you can see in every corner.

The series lockup and red headline open every front.
The series lockup and red headline open every front.
One bright photograph per topic, cut behind the text column.
One bright photograph per topic, cut behind the text column.
Backs shift to section heads and longer copy.
Backs shift to section heads and longer copy.

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