Creative direction · Human Potential Initiative
Human Potential editorial book
Sixty pages with a steady typographic voice.
- Client
- Human Potential Initiative
- Role
- Founder, Start Right; layout and production
- Scope led
- Book design system, typesetting, cover studies
- Format
- Sixty page proof, eight chapters
A long form book proof for the Human Potential Initiative, set from cover to back matter. I gave a dense subject a calm, repeatable structure across eight chapters, working with the author on what the structure had to carry.
Start Right project work for Human Potential Initiative. Layout and production by Will Mosley. Author: Joda Williams.
01
Chapter openers with a numeral.
Each chapter starts with an oversized coral CHAPTER and a tall numeral set behind the title. The device repeats eight times and signals every new section at a glance.
02
One device, eight times.
Across the book the opener never changes shape. Only the title and numeral move, so a reader always knows where a new idea begins. Holding that line is the discipline of long form work.
03
Quiet pages that carry weight.
Body pages use generous margins, spaced serif headings and coral panels for key passages. Images sit in fixed positions so the reading rhythm holds for sixty pages.
Up close
Typography that holds for sixty pages.
03 project stories
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