Creative direction · Start Right client
IFEPLLC responsive service experience
Warm enough to call. Clear enough to act.
- Client
- Itiyopiya F. Ewart, PLLC
- Role
- Founder, Start Right; project lead
- Scope led
- Brief, identity direction, website design and build, handoff
- Timeframe
- 2025 to 2026
A therapy practice needed a brand and website that feel safe on a first visit and still answer the practical questions. I ran the engagement end to end: brief, identity, an eight page site designed for desktop and phone, and the client handoff.
Start Right client work for Itiyopiya F. Ewart, PLLC, led by Will Mosley as founder. Logo design by Muhammad Talha, Start Right's brand design partner; project management, strategy and scope by Will Mosley.
01
A mark with room to breathe.
A fine line lotus above a light serif name, with a small PLLC tab and a quiet tagline. I set the direction and the palette of gold, sage and deep green; Muhammad designed the mark to that brief.
02
Reassurance, then detail.
Home opens with a single statement and two clear actions, then steps down into concerns, approach and credentials. The order came from a decision about the reader: someone anxious about a first call needs reassurance before information.
03
The same care on a phone.
Every desktop page has a matching mobile proof. Cards stack into one column, buttons stay full width and the appointment form remains easy to reach. I reviewed both sets before the client saw either.
Up close
Designed to lower the barrier to a first call.
03 project stories
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