Creative direction
Bionetics education campaign
Five subjects. One unmistakable series.
Work by Will Mosley during his tenure as Creative Director at New Human.
View the projectWilliam Mosley · Creative & Digital Operations Leader · Hendersonville, NC
Creative direction.
Operational follow-through.
I lead creative, ecommerce and practical technology work, and I stay accountable for what ships. Twenty four project stories below show the decisions, the teams and the credit.
Employers and clients, named with permission
- New Human
- Start Right
- Human Potential Initiatives
- Energetic Wellness School of Naturopathy
- The Celestial Collection
- Star Tribe
- Hot Yoga Asheville
- Natural Pathways
- Aurum Apotheca
Start here
Selected leadership work. Led, not just made.
Creative direction
IFEPLLC responsive service experience
Warm enough to call. Clear enough to act.
Start Right client work for Itiyopiya F. Ewart, PLLC, led by Will Mosley as founder. Logo design by Muhammad Talha, Start Right's brand design partner; project management, strategy and scope by Will Mosley.
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Creative direction
New Human product guide
One hundred and two pages, one product language.
Work by Will Mosley during his tenure as Creative Director at New Human. Full catalog direction and design confirmed.
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Creative direction
Human Potential editorial book
Sixty pages with a steady typographic voice.
Start Right project work for Human Potential Initiative. Layout and production by Will Mosley. Author: Joda Williams.
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Commerce and growth
New Human commerce ecosystem
Education and checkout on one shelf.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Creative direction
Stoven documentary
Twenty four hours inside an artist's life.
Documentary produced, directed, filmed and edited by Will Mosley. An independent project, not a paid engagement.
View the projectWhat I lead · 01
Creative direction
Campaigns, publications, films and identities where I set the direction and held it across every piece.
See the creative direction work →
What I lead · 02
Brand and campaigns
Identity systems and campaign pieces built to be recognized before they are read.
See the brand and campaigns work →
What I lead · 03
Commerce and growth
Storefronts, catalogs, photography and sales collateral that help a considered purchase happen.
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What I lead · 04
Technical delivery
Websites, templates and workflows I built or shipped, with the engineering choices stated.
See the technical delivery work →
What I lead · 05
Team and operational leadership
Work that shows how I run a process: briefs, collaborators, handoffs and credit.
See the team and operational leadership work →
How I lead
Decide the unit once.
Whether it is a product card, a catalog entry or a label, I fix the repeating unit first. Then a team can produce a hundred of them without a hundred decisions.
Credit is part of the work.
Every piece I show says who did what. Partners, collaborators and employers are named, and my own part is stated plainly.
Build with the people who use it.
The label builder was shaped on the production floor. The school site grew with the programs. Tools last when the users are in the room.
Say what it did, not what it might.
No invented metrics. Where a number is someone's report rather than a record, it stays off the page or is labeled.
What colleagues and clients say
There was no one who could match Will's skill in developing & maintaining our extensive online store, generating successful lead pages, managing email campaigns, live webinars, and online course development. He is extremely attentive to detail, meets deadlines, and is a pleasure to work with under fast-paced, mission-critical projects.
One of the coolest problems we solved was allowing our production employees to easily update and print supplement bottle labels through a WordPress-based system we built together. Will helped design the back-end automation that saved us countless man-hours and eliminated errors. What I enjoyed most about working with him was the collaboration. He listens, gives valuable feedback, and brings nonstop positivity and ideas to the table.
Will is, hands down, the best web developer I have ever worked with. I can't even name a problem he helped me solve because he literally solved ALL of them. He puts every ounce of himself into his work, and I've never felt more supported in my business ventures.
I've contracted Will for several video and photo-based projects, including a personal project for my own company. Each time he communicated clearly, completed the project ahead of time, and exceeded both mine and my clients' expectations.