Brand and campaigns · New Human

Voll Polarity education series

A technical idea, given a front and a back.

New Human Voll Polarity flyer, front and back, laid on a light stone surface
Organization
New Human
Role
Creative Director
Scope led
Concept, design, print production
Format
Two sided flyer

A two sided education flyer that introduces the Voll polarity method to practitioners. I designed the piece so the front makes one promise in one image and the back carries the explanation.

Work by Will Mosley during his tenure as Creative Director at New Human.

Front of the Voll Polarity flyer with the dancer and the gold headline

01

One promise on the front.

A single image and a short headline open the piece. The reader decides in a second whether this is for them, before any technical language appears.

Back of the Voll Polarity flyer with the 80 percent stress statistic

02

The explanation on the back.

Section heads, a diagram and short paragraphs carry the method. The type scale matches the rest of the New Human education family, so the flyer sits naturally beside the others.

Up close

Front to decide, back to learn.

The headline sets one gold phrase against grey, then lets the dancer carry the page.
The headline sets one gold phrase against grey, then lets the dancer carry the page.
One statistic is set large enough to be read from across a waiting room.
One statistic is set large enough to be read from across a waiting room.
A thin orange wave ties the photograph to the marker points in the copy.
A thin orange wave ties the photograph to the marker points in the copy.

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