Creative direction
Bionetics education campaign
Five subjects. One unmistakable series.
Work by Will Mosley during his tenure as Creative Director at New Human.
View the projectWilliam Mosley / Work
Selected leadership work.
Led, not just made.
Twenty four project stories across creative direction, brand, commerce, technical delivery and team leadership. Start with six, or find the kind of work you have in mind.
Start here ↓06 project stories
Start here
Six stories that show the range: direction, delivery, commerce, publications and film.
Creative direction
IFEPLLC responsive service experience
Warm enough to call. Clear enough to act.
Start Right client work for Itiyopiya F. Ewart, PLLC, led by Will Mosley as founder. Logo design by Muhammad Talha, Start Right's brand design partner; project management, strategy and scope by Will Mosley.
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Creative direction
New Human product guide
One hundred and two pages, one product language.
Work by Will Mosley during his tenure as Creative Director at New Human. Full catalog direction and design confirmed.
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Creative direction
Human Potential editorial book
Sixty pages with a steady typographic voice.
Start Right project work for Human Potential Initiative. Layout and production by Will Mosley. Author: Joda Williams.
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Commerce and growth
New Human commerce ecosystem
Education and checkout on one shelf.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Creative direction
Stoven documentary
Twenty four hours inside an artist's life.
Documentary produced, directed, filmed and edited by Will Mosley. An independent project, not a paid engagement.
View the project14 project stories
Creative direction
Campaigns, publications, films and identities where I set the direction and held it across every piece.
Creative direction
Bionetics education campaign
Five subjects. One unmistakable series.
Work by Will Mosley during his tenure as Creative Director at New Human.
View the project
Creative direction
IFEPLLC responsive service experience
Warm enough to call. Clear enough to act.
Start Right client work for Itiyopiya F. Ewart, PLLC, led by Will Mosley as founder. Logo design by Muhammad Talha, Start Right's brand design partner; project management, strategy and scope by Will Mosley.
View the project
Commerce and growth
WellnessPro distributor catalog
A clinical device, explained in human terms.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Commerce and growth
Celicore product catalog
Thirty five formulas. One steady page grid.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Creative direction
Human Potential editorial book
Sixty pages with a steady typographic voice.
Start Right project work for Human Potential Initiative. Layout and production by Will Mosley. Author: Joda Williams.
View the project
Commerce and growth
New Human product photography
One session. One set. Forty two products.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Creative direction
Star Tribe promotional film
One event, cut for every screen.
Video production and editing by Will Mosley for Star Tribe and Billy Merritt.
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Team and operational leadership
Hot Yoga Asheville promotional film
Sixteen seconds that run on every visit.
Video work by Will Mosley for Hot Yoga Asheville, a Start Right client engagement.
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Creative direction
Stoven documentary
Twenty four hours inside an artist's life.
Documentary produced, directed, filmed and edited by Will Mosley. An independent project, not a paid engagement.
View the project
Commerce and growth
Celestial Collection website
An art storefront that gets out of the art's way.
Start Right client work for The Celestial Collection, designed and built by Will Mosley. Artwork by the collection's artists, credited to them.
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Creative direction
New Human product guide
One hundred and two pages, one product language.
Work by Will Mosley during his tenure as Creative Director at New Human. Full catalog direction and design confirmed.
View the project
Creative direction
Chinese Elements poster series
Five elements. One information system.
Work by Will Mosley during his tenure as Creative Director at New Human. Design and print leadership confirmed.
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Creative direction
Otherness Is Power documentary
Fourteen minutes inside a creative life.
Documentary produced, directed, filmed and edited by Will Mosley for The Celestial Collection.
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Brand and campaigns
Aurum Apotheca identity
A botanical mark, from strategy to file.
Brand strategy, concept development and logo design by Will Mosley for Aurum Apotheca.
View the project08 project stories
Brand and campaigns
Identity systems and campaign pieces built to be recognized before they are read.
Creative direction
Bionetics education campaign
Five subjects. One unmistakable series.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Brand and campaigns
Voll Polarity education series
A technical idea, given a front and a back.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Brand and campaigns
Pure Water communication piece
One message across two sides.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Creative direction
Star Tribe promotional film
One event, cut for every screen.
Video production and editing by Will Mosley for Star Tribe and Billy Merritt.
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Brand and campaigns
Natural Pathways video campaign
Three proofs, one voice.
Video production and editing by Will Mosley for Natural Pathways and Sarah Fields, a Start Right client engagement.
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Creative direction
Chinese Elements poster series
Five elements. One information system.
Work by Will Mosley during his tenure as Creative Director at New Human. Design and print leadership confirmed.
View the project
Commerce and growth
SV2 ecosystem sales support
A considered purchase, explained page by page.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Brand and campaigns
Aurum Apotheca identity
A botanical mark, from strategy to file.
Brand strategy, concept development and logo design by Will Mosley for Aurum Apotheca.
View the project08 project stories
Commerce and growth
Storefronts, catalogs, photography and sales collateral that help a considered purchase happen.
Commerce and growth
New Human commerce ecosystem
Education and checkout on one shelf.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Commerce and growth
Human Potential website
A detailed practice, made easy to explore.
Start Right client work for Human Potential Initiatives, designed and built by Will Mosley.
View the project
Commerce and growth
WellnessPro distributor catalog
A clinical device, explained in human terms.
Work by Will Mosley during his tenure as Creative Director at New Human.
View the project
Commerce and growth
Celicore product catalog
Thirty five formulas. One steady page grid.
Work by Will Mosley during his tenure as Creative Director at New Human.
View the project
Commerce and growth
New Human product photography
One session. One set. Forty two products.
Work by Will Mosley during his tenure as Creative Director at New Human.
View the project
Team and operational leadership
Start Right business and delivery system
A studio built as a system, not a to do list.
Start Right self initiated work by Will Mosley, founder. The one self work case in this collection.
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Commerce and growth
Celestial Collection website
An art storefront that gets out of the art's way.
Start Right client work for The Celestial Collection, designed and built by Will Mosley. Artwork by the collection's artists, credited to them.
View the project
Commerce and growth
SV2 ecosystem sales support
A considered purchase, explained page by page.
Work by Will Mosley during his tenure as Creative Director at New Human.
View the project08 project stories
Technical delivery
Websites, templates and workflows I built or shipped, with the engineering choices stated.
Commerce and growth
New Human commerce ecosystem
Education and checkout on one shelf.
Work by Will Mosley during his tenure as Creative Director at New Human.
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Technical delivery
New Human label builder
Production staff print their own labels.
Work by Will Mosley during his tenure as Creative Director at New Human. Built with Isaac Switzer, New Human office manager.
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Creative direction
IFEPLLC responsive service experience
Warm enough to call. Clear enough to act.
Start Right client work for Itiyopiya F. Ewart, PLLC, led by Will Mosley as founder. Logo design by Muhammad Talha, Start Right's brand design partner; project management, strategy and scope by Will Mosley.
View the project
Commerce and growth
Human Potential website
A detailed practice, made easy to explore.
Start Right client work for Human Potential Initiatives, designed and built by Will Mosley.
View the project
Team and operational leadership
Start Right business and delivery system
A studio built as a system, not a to do list.
Start Right self initiated work by Will Mosley, founder. The one self work case in this collection.
View the project
Technical delivery
School of Naturopathy
A school that looks the part online.
Work by Will Mosley for Energetic Wellness School of Naturopathy, a client engagement. Website design, build and ongoing development.
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Commerce and growth
Celestial Collection website
An art storefront that gets out of the art's way.
Start Right client work for The Celestial Collection, designed and built by Will Mosley. Artwork by the collection's artists, credited to them.
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Technical delivery
GK Cafe website front end
A photo gallery that still works years later.
Front-end development by Will Mosley with the Evolve team. Food photography, art direction and hosting are not Will's work.
View the project07 project stories
Team and operational leadership
Work that shows how I run a process: briefs, collaborators, handoffs and credit.
Technical delivery
New Human label builder
Production staff print their own labels.
Work by Will Mosley during his tenure as Creative Director at New Human. Built with Isaac Switzer, New Human office manager.
View the project
Creative direction
IFEPLLC responsive service experience
Warm enough to call. Clear enough to act.
Start Right client work for Itiyopiya F. Ewart, PLLC, led by Will Mosley as founder. Logo design by Muhammad Talha, Start Right's brand design partner; project management, strategy and scope by Will Mosley.
View the project
Team and operational leadership
Start Right business and delivery system
A studio built as a system, not a to do list.
Start Right self initiated work by Will Mosley, founder. The one self work case in this collection.
View the project
Technical delivery
School of Naturopathy
A school that looks the part online.
Work by Will Mosley for Energetic Wellness School of Naturopathy, a client engagement. Website design, build and ongoing development.
View the project
Team and operational leadership
Hot Yoga Asheville promotional film
Sixteen seconds that run on every visit.
Video work by Will Mosley for Hot Yoga Asheville, a Start Right client engagement.
View the project
Brand and campaigns
Natural Pathways video campaign
Three proofs, one voice.
Video production and editing by Will Mosley for Natural Pathways and Sarah Fields, a Start Right client engagement.
View the project
Creative direction
New Human product guide
One hundred and two pages, one product language.
Work by Will Mosley during his tenure as Creative Director at New Human. Full catalog direction and design confirmed.
View the projectThe people behind the work
Clear work. Clear credit.
This collection brings together work made during my tenure as Creative Director at New Human, client work led through Start Right, front-end work with the Evolve team and independent films. Every case states that context, names collaborators, and separates what I made from what I directed.
Next step
Start a conversation. No pitch, just fit.
If this is the kind of leadership your team needs, I would like to hear about the role.