Creative direction · Hot Yoga Asheville

Hot Yoga Asheville promotional film

Sixteen seconds that run on every visit.

Client: Hot Yoga Asheville
Role: Producer, editor
Scope led: Concept for a homepage background, shoot, edit, delivery
Placement: Homepage background video, live

A short film for Hot Yoga Asheville that the studio uses as the background of its homepage. I planned it for that job: no dialogue, no titles, steady motion that reads under a headline.

Video work by Will Mosley for Hot Yoga Asheville, a Start Right client engagement.

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Watch the film

The same edit runs as the background of the studio's homepage.

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A full hot yoga class folded forward in child pose on dark mats, reflected in the mirror wall

Made to sit behind words.

The film has no titles and no speech, because the website supplies both. Every shot holds long enough for a headline to be read over it.

A student seen from behind with a braid, hands clasped at the lower back, the class soft behind her

Heat you can see.

Warm light, slow movement and close framing carry the studio's far infrared heat without a single caption.

Arms stretched out in warrior pose, the nearest hand sharp and the room falling out of focus

Delivered for the web.

A short loop, encoded small, so it loads fast on a phone. The version on the live site today is the delivered file.

Up close

Quiet, warm, looping.

Fingertips reach past the end of the mat.

Hands clasped behind the back while the room waits.

Palms on the heels, a towel folded over the mat.

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