Brand and campaigns · Natural Pathways

Natural Pathways video campaign

The same owner, five years apart.

The acupuncturist seated below a round window in a white apron, holding a bottle of castor oil over an open book, with three smaller stills from the ad
Client
Natural Pathways, Sarah Fields
Role
Producer, editor, photographer
Scope led
A documentary, ten short ads, product photography
Timeframe
2020 and 2025

Sarah Fields, an acupuncturist and the owner of Natural Pathways, first worked with me in 2020: a nineteen minute documentary about her and her cleanse program, five short ads cut from the same material, and the photography for her kit. In 2025 she came back for a five ad series for her practice. The second job started from the trust the first one earned.

The 2020 documentary, ads and photography were made by Will Mosley and are published on his own YouTube channel. The 2025 series was a Start Right client engagement, produced and edited by Will Mosley.

The acupuncturist in a velvet jacket and apron seated in a blue chair, closing the lid of a red silk castor oil pack

01

Product, service, story.

The 2025 series gave each ad one job: show a kit, explain a therapy, tell her story in a vertical format. The same color, pace and type tie the set together, and the story ad was framed vertical from the start rather than cropped from a wide shot.

A bronze statue hand holding a rose and stones above a row of candle flames

02

It started with a documentary.

In 2020 I made a nineteen minute documentary about Sarah and her cleanse program, cut five short ads from the same material and photographed the full kit. Everything from that first engagement still plays on YouTube under my name.

Hands in a velvet sleeve pressing a red silk castor oil pack onto a patient

03

Five years apart.

She came back to the same filmmaker five years later, and the work went to her the way it always does: as review proofs with a clear note on what to check. A repeat client across five years is the result I would point to here.

Up close

One client, two engagements.

A rose and two stones rest in the open bronze palm.
A rose and two stones rest in the open bronze palm.
The practitioner holds the patient hand over the warm pack.
The practitioner holds the patient hand over the warm pack.
A yin yang lid closes the red silk pack.
A yin yang lid closes the red silk pack.

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