Brand and campaigns · Natural Pathways
Natural Pathways video campaign
Three proofs, one voice.
- Client
- Natural Pathways
- Role
- Producer, editor
- Scope led
- Three video proofs, delivery for review
- Timeframe
- 2025
A set of short videos for Natural Pathways, an acupuncture practice: a cleanse kit piece, a sauna therapy piece and a story format ad. I produced and edited them as a family so the practice could run them together.
Video production and editing by Will Mosley for Natural Pathways and Sarah Fields, a Start Right client engagement.
01
Product, service, story.
Three pieces with three jobs: show a kit, explain a therapy, tell a short story for a vertical ad. The same color, pace and type tie them together.
02
Filmed for the format.
The story ad was framed vertical from the start, not cropped from a wide shot. Each piece was composed for where it would run.
03
Delivered as proofs.
All three went to the client as review proofs with a clear note on what to check. That is the handoff I use on every video job.
Up close
A family of three.
03 project stories
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