Creative direction · New Human
Chinese Elements poster series
Five elements. One information system.
- Organization
- New Human
- Role
- Creative Director
- Scope led
- Design system, five posters, print production
- Timeframe
- 2019
A sixteen by twenty inch poster series that turns a dense body of reference material into five coordinated wall charts. I led the design and the print production, and practitioners bought the set for their offices.
Work by Will Mosley during his tenure as Creative Director at New Human. Design and print leadership confirmed.
01
Made for the wall.
The series was designed for practitioner offices, where it has to hold up at reading distance. Framed side by side, the posters read as one set.
02
One grid, five colors.
Every poster opens with a black header band, a large character and a photograph, then settles into the same columns. Color alone signals the element.
03
Diagrams do the explaining.
A body figure, the five element cycle and a circular chart sit at the center of each poster, surrounded by lists that read top to bottom.
Up close
Dense, but never crowded.
03 project stories
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Start a conversation. No pitch, just fit.
If this is the kind of leadership your team needs, I would like to hear about the role.