Commerce and growth · New Human
WellnessPro distributor catalog
A clinical device, explained in human terms.
- Organization
- New Human
- Role
- Creative Director
- Scope led
- Print design and layout for two audiences
- Timeframe
- 2021
A distributor brochure and an eight page patient booklet for the WellnessPro+ device. I directed the pieces so a technical purchase reads as a personal decision: warm family photography first, hardware second.
Work by Will Mosley during his tenure as Creative Director at New Human.
01
Warmth first, hardware second.
The booklet opens on a candid family photograph and a light teal headline, not the device. The product arrives on page two, cut out cleanly against white. That ordering was the central decision.
02
One teal, many jobs.
A single teal carries headlines, the logo and the call to action. Body copy stays in a quiet gray, so hierarchy is set by color rather than weight, and the pieces stay easy to reproduce.
03
Two readers, two formats.
Distributors get a compact landscape brochure with pack contents and ordering on one face. Patients get eight portrait pages with more room to explain. Same system, two jobs.
Up close
Built for a considered purchase.
03 project stories
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Start a conversation. No pitch, just fit.
If this is the kind of leadership your team needs, I would like to hear about the role.