Commerce and growth · New Human
New Human product photography
One session. One set. Forty two products.
- Organization
- New Human
- Role
- Creative Director; photographer
- Scope led
- Set design, shot plan, photography, delivery for web and print
- Timeframe
- 2021
A full ProtoGenx range photographed in a single session, each bottle set among fresh flowers, crystals and stone. I planned the set so the same ledge, light and lens height carry from small droppers to large bottles, and the catalog reads as one family.
Work by Will Mosley during his tenure as Creative Director at New Human.
01
A set that travels.
A pale ledge, a soft tree line behind and a rotating cast of flowers and mineral specimens. Each product gets its own arrangement while horizon, light and depth of field stay fixed.
02
Scale without clutter.
Tall bottles sit beside larger props. Small droppers are framed tighter among small stones. The orange label stays the brightest, sharpest element in every frame.
03
Built for the grid.
Every image is a square master of more than three thousand pixels, ready to crop for product pages, catalogs and social. Planning the crop up front is what made one session serve every channel.
Up close
The label is always the hero.
03 project stories
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Start a conversation. No pitch, just fit.
If this is the kind of leadership your team needs, I would like to hear about the role.