Commerce and growth · New Human
New Human commerce ecosystem
Education and checkout on one shelf.
- Organization
- New Human
- Role
- Creative Director
- Scope led
- Storefront design and development, product templates, education pieces
- Timeframe
- 2019 to 2023
New Human sells a large botanical catalog, and most of it needs explaining before it sells. I led the storefront, the product templates and the printed education so they spoke one product language.
Work by Will Mosley during his tenure as Creative Director at New Human.
01
A grid that sells quietly.
Every product got the same card: bottle photograph, name, price and one Add to cart button. I set that rule so promotions could change without disturbing the grid, and so a practitioner could scan forty products without rereading the page.
02
One product record, many outputs.
I built the product template to do more than render a shopping page. In label mode the same record printed a supplement facts panel with batch, date and lot. The store became the single source for print, which removed a class of errors.
03
Education in the same system.
Topic flyers shared a fixed layout: a featured bottle, an image band, a short article and related products. The team could produce a new edition without a new design, because the decisions were already made.
Up close
Commerce and content, one language.
03 project stories
More in commerce and growth
Related projects, each with its own scope and credit.
Commerce and growth
Human Potential website
A detailed practice, made easy to explore.
Start Right client work for Human Potential Initiatives, designed and built by Will Mosley.
View the project
Commerce and growth
WellnessPro distributor catalog
A clinical device, explained in human terms.
Work by Will Mosley during his tenure as Creative Director at New Human.
View the project
Commerce and growth
Celicore product catalog
Thirty five formulas. One steady page grid.
Work by Will Mosley during his tenure as Creative Director at New Human.
View the projectNext step
Start a conversation. No pitch, just fit.
If this is the kind of leadership your team needs, I would like to hear about the role.