Commerce and growth · New Human
Celicore product catalog
Thirty five formulas. One steady page grid.
- Organization
- New Human
- Role
- Creative Director
- Scope led
- Catalog design and layout
- Format
- Eight page catalog, thirty five formulation codes
A product catalog for the Celicore line, designed to introduce the range and then let readers scan it. I set a page grid that holds thirty five formulation codes without variation, then paced it with photography.
Work by Will Mosley during his tenure as Creative Director at New Human.
01
A grid that scales.
Every formulation gets the same unit: numbered circle, bottle, code, name and one line. Three columns hold the pattern across three pages, so adding a formula later is a data task rather than a design task.
02
Pauses between the data.
Wide photo bands and a full page image break up the product grids. The rhythm keeps a reference document from feeling like a spreadsheet.
03
A quiet close.
The back cover trades the grid for one warm photograph and a short welcome. The catalog ends the way it began, with people rather than product codes.
Up close
Consistency at the scale of a product line.
03 project stories
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Start a conversation. No pitch, just fit.
If this is the kind of leadership your team needs, I would like to hear about the role.