Commerce and growth · Start Right client

Celestial Collection website

An art storefront that gets out of the art's way.

The Celestial Collection homepage at launch, a black page with the headline Premium Digital Art
Client
The Celestial Collection
Role
Founder, Start Right; designer and builder
Scope led
Storefront design, WordPress build, product setup, launch review
Timeframe
Launched March 2024

A digital art collection needed a store that made the work the point. I designed and built a black canvas storefront with a product catalog, selectable options and a cart, and walked the founder through it on launch day.

Start Right client work for The Celestial Collection, designed and built by Will Mosley. Artwork by the collection's artists, credited to them.

Will is, hands down, the best web developer I have ever worked with. I can't even name a problem he helped me solve because he literally solved ALL of them.

Chasity Leake, Founder, The Celestial Collection
The homepage header and portrait collage in a browser window

01

Black canvas, white type.

A restrained dark canvas and white typography give the artwork prominence. The homepage establishes the positioning and hands off to the shop.

The shop page at launch with eight products in a four column grid

02

A catalog with real options, launched as a working session.

Products carry selectable options and connect to account and cart. The site went live in a review call, not an email: the founder saw the storefront, the editing screens and a test cart before anyone else did.

Up close

Art first, interface second.

The centre portrait sits behind two smaller panels, all on black.
The centre portrait sits behind two smaller panels, all on black.
A product card: image, name, price range and one grey button.
A product card: image, name, price range and one grey button.
The wordmark sits top left in plain bold sans, the headline in letterspaced capitals.
The wordmark sits top left in plain bold sans, the headline in letterspaced capitals.

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