Commerce and growth · New Human
SV2 ecosystem sales support
A considered purchase, explained page by page.
- Organization
- New Human
- Role
- Creative Director
- Scope led
- Sales collateral system, product presentation, trade show support
- Timeframe
- 2017 to 2018
Sales collateral for the SV2.0 Insight, a high ticket practitioner system with paired software and botanicals. I directed the pieces that walk a prospect from the promise to the hardware to the next step, and supported the team that sold it.
Work by Will Mosley during his tenure as Creative Director at New Human.
01
Lead with the outcome.
The first page opens on people, not hardware, with the product name set large in orange. The device appears lower down, once the reader knows why it matters.
02
Hardware made legible.
Callouts label each component around a single product photograph. The second page breaks the attachments into short headed sections.
03
A sheet for the follow up.
The companion sheet restates the offer on one page: a clear headline, the full kit, a strip of use cases and an orange band with the call to action.
Up close
Built for the sales conversation.
03 project stories
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Start a conversation. No pitch, just fit.
If this is the kind of leadership your team needs, I would like to hear about the role.