Brand and campaigns · New Human

Pure Water communication piece

One message across two sides.

New Human Pure Water flyer, front and back, laid on a warm stone surface
Organization
New Human
Role
Creative Director
Scope led
Concept, design, print production
Format
Two sided flyer

A communication piece for the Pure Water program that had to say one thing clearly to a practitioner audience. I kept the front to a single idea and let the back handle the detail and the order path.

Work by Will Mosley during his tenure as Creative Director at New Human.

Front of the Pure Water flyer, a slate blue page with the headline Keep Your Body Pure

01

A single idea, large.

The front carries one headline and one image. The restraint is the design decision: the piece competes with a stack of other paper on a practitioner's desk.

Back of the Pure Water flyer with the filter and pH copy and the Terrain Factors bottle

02

Detail where it belongs.

The back holds the explanation, the product references and the way to order, in the same type system as the rest of the New Human collateral.

Up close

Restraint on the front, structure on the back.

A white headline on slate blue, with the water drop icons beside it.
A white headline on slate blue, with the water drop icons beside it.
The Terrain Factors bottle sits on a watercolor drop, the only color on the back.
The Terrain Factors bottle sits on a watercolor drop, the only color on the back.
Chlorine, fluoride and pH are drawn as element tiles next to the bottle sketch.
Chlorine, fluoride and pH are drawn as element tiles next to the bottle sketch.

Next project

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One session. One set. Forty two products.

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