Creative direction · Start Right client
A home page, reordered rather than redesigned
The page did not need a new look. It needed a new order.
- Client
- A founder, Start Right client
- Role
- Founder, Start Right; diagnosis, direction and delivery
- Scope
- Home page audit, reordered versions, build sheets, pre-send QA
- Timeframe
- 2026
A founder felt their home page had become cluttered and wanted it cleaned up. Looking at it, I did not think the problem was the visuals. The page was asking visitors to make decisions in the wrong order. So instead of a redesign, I brought back a short set of reordered versions to choose between, each one something the founder could build without a developer.
Start Right client work, directed and delivered by Will Mosley as founder. The client's pages, words and images are not shown.
01
Their words, their pictures, their theme.
Every version used only the founder's own words and photographs, and only sections their existing theme already had. A script compared every line against the live site word for word, because a founder's words are theirs to change, not mine. Each version came with a build sheet that maps every block to a drag and drop step.
02
Read it three ways before they do.
Before anything went out, the package was read as the person who would build it, as the owner, and as a first time visitor on a phone. A skeptic then re-checked every finding. That pass caught the kind of thing a client notices first, like a caption that described something the picture did not show.
03
Fair before, honest after.
The before shots were captured fairly, on a clean first view, so the comparison argued on the merits. Feedback came back the same day and the package went out ahead of the promise. The founder chose one version, and it went live after the founder approved the finished page.
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