About
William Mosley: Empowering Parentpreneurs. From Fatherhood to Filmmaking, My Journey to Helping Parentpreneurs Build Thriving Businesses
Hi, I’m William Mosley, a father of six boys and a creative entrepreneur dedicated to empowering parentpreneurs. Balancing a busy household and a thriving business has taught me the unique challenges that parentpreneurs face. My passion is helping parents like you turn your business dreams into reality while keeping family at the center.
Discover how I’ve helped hundreds of parents turn their ideas into thriving businesses. Sign up below to join over 1,000 parentpreneurs receiving weekly insights on balancing business and family life.
“Will possesses a remarkable work ethic and creativity that goes beyond expectations. His ability to balance fast-paced deadlines with outstanding results is unmatched. He doesn’t just create; he empowers his clients to grow and succeed.”
– Ann Sharpsteen, Former President of New Human
Parentpreneur, Creative Visionary, and Self-Development Junkie
Hi, I’m Will Mosley, a father of six boys and founder of Start Right, an AI-driven Tech & Marketing Agency for parentpreneurs. I’m here to help you double your customers, triple their value, and reclaim your time—all while keeping your family at the center of it all.
Growing up in Asheville, NC, I learned early that life doesn’t hand you success—you have to create it. From the projects of Mountain Side and Hillcrest to leading million-dollar brands, my journey has been shaped by challenges, resilience, and a commitment to making every hour count.
I believe success is about more than profit. It’s about building a life where your business works for you, not the other way around. My mission is to empower parents to grow thriving businesses while staying true to what matters most: their family.
The Early Years: Resilience in the Face of Struggle
I was just 4 years old when my father went to prison 🚪. Visits to see him became moments of bonding over handmade board games 🎲 and small acts of care that shaped my early resilience 🤲🏾. My single mother worked tirelessly 💼, often leaving me to fend for myself. Art 🎨 became my escape—a spark of joy in a chaotic world.
At 12, my mother passed away 💔, leaving me orphaned. My grandmother took us in briefly, but family stability wasn’t something I could rely on. Between foster care and halfway houses, I learned to adapt, survive, and hold onto hope.
At 15, I hit rock bottom in a halfway house 🏠, feeling like the world had given up on me. Watching the samurai movie Hero 🥋 reignited my creativity and drive. It reminded me that even in the darkest moments, there’s always a way forward.
By 18, I became the first in my family to graduate 🎓, finding belonging with my best friend’s family and realizing that I could create my own future 🤲🏾.
Discovering My Passion: Merging Art and Business
At 19, I dropped out of college, feeling lost ❌📚. Then, I discovered graphic design ✍️—a game-changer that merged my lifelong passion for art with practical business solutions. This discovery set me on a path to mastering branding, marketing, and storytelling.
From there, I honed my leadership skills as General Manager at Starbucks ☕, learning how to lead teams, create marketing promotions, and deliver excellent customer service 💼. By 25, I became Creative Director at New Human, driving their revenue to $100K/month 💰 while welcoming my first son 👶.
Building Start Right: Empowering Parentpreneurs
The journey to building Start Right wasn’t linear—it was full of setbacks and lessons.
In 2023, I was laid off, nearly lost my house 🏠, and questioned my ability to succeed. That year, I discovered the teachings of Alex Hormozi and Ramit Sethi 📚, transforming my mindset around sales and financial literacy. I learned how to turn failures into opportunities, unlocking exponential growth 🚀.
In 2024, I started using ChatGPT every single day 🤖, mastering its potential to multiply my productivity. What once took 40 hours now took just 4 hours, and with automation, 4 hours could become 400 hours 💥. This taught me how parents can crush 1 unit of effort for 100 units of output, a game-changing realization that I now share with others.
By 2025, I had built Start Right into a flagship brand 🌟, empowering parentpreneurs with actionable strategies, AI-driven contextualization, and a focus on increasing customer value 100x.
What Drives Me
I’ve faced the challenges of growing a business while raising a family firsthand. From sleepless nights and financial struggles to moments of joy and connection with my kids, I know how hard it can be to balance it all. That’s why I created Start Right—to give parents like you the tools, strategies, and support to succeed without sacrificing what matters most.
My focus is simple:
- Empower parentpreneurs with cutting-edge tools and strategies.
- Help parents create businesses that support their lives, not overwhelm them.
- Show families that success isn’t about doing everything—it’s about doing the right things well.
A Few Highlights from My Journey
- Native of Asheville 🌄 with 18 years of experience in tech and marketing.
- Helped drive $1M+ annual revenue as Web Master for King Bio and Creative Director for New Human 💼.
- Created 800+ podcasts 🎙️, 700 videos 📹, and built a newsletter with 1,000+ parentpreneurs 📧.
- Achieved 100K+ monthly views on YouTube, with one Short surpassing 1M views 🌟.
- Worked on projects for McDonald’s 🍔 and Girls on the Run 🏃♀️ early in my career.
For Parentpreneurs Struggling Today
Your setbacks are part of your story, not the end of it. Every challenge you face today is a stepping stone toward the business and life you’re building. Success is about resilience, focus, and never giving up on what matters most.
You’ve got this 💪🏾. Let’s simplify, grow, and win together.
My Chronological Journey: Year by Year
1993 (Age 4): My father went to prison 🚪, leaving me without a male role model. I visited him in prison and bonded over handmade board games 🎲. These moments gave me small glimpses of connection, but returning home left me feeling the void. This experience planted the seeds of independence and resilience 🤲🏾.
1994 (Age 5): My single mother worked long hours 💼, often leaving me alone. I found a way to escape the isolation through art 🎨, sparking a passion that would later define my life.
1995 (Age 6): Being left alone regularly made me fearful and hyper-responsible ⏰. Following my mother’s strict rules gave me a sense of safety, but it also forced me to grow up too soon 🔒🤲🏾.
1996 (Age 7): I realized we were poor 🏚️ and began noticing how people treated us differently. Watching my mother’s determination to provide 💪🏾 inspired my own drive to overcome.
1997 (Age 8): Moving into Hillcrest, a rougher neighborhood where gun violence 🔫 was common, I had to learn how to adapt and stay alert 🚦. It sharpened my instincts and resilience 🤲🏾.
1998 (Age 9): Christmas brought the reality of poverty—we couldn’t afford gifts 🎁 or school trips 🚌. My teacher, Ms. Blankinship, bought me a bike 🚲 and funded my trip to the Outer Banks 🏖️, showing me kindness and expanding my worldview 🤲🏾.
1999 (Age 10): I idolized my older brother, mimicking everything he did, from drawing anime to rollerblading 🛼. Creativity through Pokémon 🎮 and art became a source of joy and hope.
2000 (Age 11): Moving to Greensboro severed my connection with my father and introduced daily bullying 🗯️. I relied on my inner strength to endure and began understanding how to push through adversity 💪🏾🤲🏾.
2001 (Age 12): Losing my mother to cancer 💔 left me orphaned. I lived with my grandmother, but it was my mother’s memory that became my guide. Her legacy inspired me to choose positivity and hope 🌟🤲🏾.
2002 (Age 13): Living with my grandmother was challenging due to her strict religious practices 📖⚡. I began questioning the world around me, developing critical thinking skills 🧠 that would later shape my independence 🤲🏾.
2003 (Age 14): My father returned to prison after violating parole 🙅🏾♂️, shattering my hope for stability. I found connection through my first girlfriend, Anna 💌, who gave me a sense of acceptance and belonging 🤲🏾.
2004 (Age 15): Sent to a halfway house 🏠, I hit rock bottom. Watching the samurai movie Hero 🥋 reignited my creativity and reminded me that I could rebuild my life. It was a turning point that taught me the power of resilience 🤲🏾.
2005 (Age 16): Adjusting to foster care and a new school district 🏫 was isolating. However, I formed deep friendships with Nick and Brittany 🤗, finding confidence and a sense of belonging for the first time 🤲🏾.
2006 (Age 17): Senior year brought self-doubt 🎓 as I struggled to imagine life after high school. My art teacher, Nerina Patane, changed everything by taking us to the Sidewalk Arts Festival 🎨🌆. This experience opened my eyes to possibilities beyond Asheville 🤲🏾.
2007 (Age 18): Graduating as the first in my family 🎓 was a proud moment. However, being asked to pay rent by my foster family 💔 left me feeling abandoned. Moving in with my best friend’s family gave me the belonging I needed and taught me that family could be chosen 🤲🏾.
2008 (Age 19): Dropping out of college ❌📚 left me feeling lost. Discovering graphic design ✍️ transformed my life, merging my love for art with business. It became the foundation of my future success 🤲🏾.
2009 (Age 20): After a breakup with Stacey 💔, I hit an emotional low. I traveled further than ever before to Erie, PA ✈️, broadening my perspective and finding new inspiration.
2010 (Age 21): Losing everything financially forced me to move back in with my grandmother ⬇️. Although I felt like a failure, this time helped heal our strained relationship. I returned to Asheville 🌄 with a renewed determination to rebuild 🤲🏾.
2011 (Age 22): I met Laura at a No Pants Housewarming Party 🎉 and knew from day one she was the one. Falling in love gave me a new sense of purpose and stability 🤲🏾.
2012 (Age 23): Transitioning into leadership as a General Manager at Starbucks ☕ was a struggle, but I mastered marketing promotions and learned how to lead a team. These skills set the stage for future opportunities 💼🤲🏾.
2013 (Age 24): Laura and I discovered we were expecting our first child 🤰. I joined King Bio as Web Master, where I learned how to work in a collaborative marketing team, building the company’s website and contributing to its growth 💻🤲🏾.
2014 (Age 25): Becoming Creative Director at New Human 💼 was a career-defining moment. I grew their revenue to $100K/month 💰 while learning how to balance work and family life as a new father 👶🤲🏾.
2015 (Age 26): A failed move to Kentucky disrupted my family’s stability. Returning to Asheville allowed us to reset, just in time for the birth of my second son 👶🤲🏾.
2016 (Age 27): I solidified my role at New Human, helping the company grow while feeling more valued than ever. It became clear that my creative vision could make a massive impact 🤲🏾.
2017 (Age 28): Expanding my role at New Human, I helped launch new marketing campaigns and set up systems that supported the company’s growth into a $1M/year business 💼💰.
2018 (Age 29): I took on the challenge of building an online school for New Human 💻. Successfully launching it showed me the power of education and technology working together to create impact 🤲🏾.
2019 (Age 30): Welcoming my fourth son 👶 reinforced my dedication to balancing fatherhood with building systems that worked for my career and family.
2020 (Age 31): COVID disrupted everything 🌍. I helped New Human transition to Zoom webinars 💻 while navigating massive layoffs and financial instability, learning resilience in the process 🤲🏾.
2021 (Age 32): I bought my first home 🏠 but faced the uncertainty of being laid off. This marked the start of my three hardest years, forcing me to redefine what stability meant.
2022 (Age 33): Struggling with self-employment through Uber, Amazon, and Walmart, I fought to support my family while feeling like I was failing as a provider.
2023 (Age 34): Laid off again, I nearly lost my house 🏠. Discovering Alex Hormozi and Ramit Sethi 📚 transformed my mindset, helping me master sales and financial literacy. This year was my turning point 🚀🤲🏾.
2024 (Age 35): Learning to master ChatGPT 🤖 showed me how to multiply my productivity. Turning 4 hours into 40, and with automation, into 400 💥, I found a way to help parentpreneurs maximize their efforts 🚀🤲🏾.
2025 (Age 36): Losing Lee, the founder of New Human 💔, reminded me of life’s impermanence. I channeled this loss into building Start Right 🌟, empowering parentpreneurs and achieving exponential growth. Everything came full circle as I fully aligned my passions and legacy 💡🤲🏾.